Trademark infringement In World Markets

Trademark Infringement in World Markets

This case discusses the continual obstacles face up the movie industry today. There be numerous countries more or less the world that carry out various forms of trademark infringement. This quandary, causes billions of dollars in losses every year for the companies involved, therefor there break been varied attempts to put a stop to this rampant nether region of criminal activity.

Particularly, in southmosteast Asia well-known global companies are frequently the victims of trademark violations and product counterfeiting. An example of this phenomenon is in South Korea, where they sell a chewing gum called JUICY FRESH, which has the equal yellow wrapper, black lettering and package shape as Juicy Fruit made by Wrigleys. Other imitations in South Korea include TIE DETERGENT, bottled in orange containers that resemble TIDE, which is made by Procter & Gamble. Similar products are bring in China where consumers can pick up a tube of COLOGATE.

This issue extends far beyond consumer-packaged goods. Chrysler Corporation observed SUVs on the streets of Beijing that are nearly identical to landrover Cherokees. The garment and fashion industries have also been hit hard. Levi-Strauss has go about an uphill battle trying to stop counterfeit sales of its popular jeans in more than 30 countries. The problem is particularly prevalent in Europe, where Levis is a status symbol.



The company cannot aliveness up with the demand, so the counterfeiters must take over the job. subsequently a few washings, however, the fake jeans deteriorate quickly and the colorize fade. Many of the counterfeits come from China where the cost of Production is untold lower

per pair of jeans and they sell them to people who falsely claim to be Levis representatives.

There are various explanations for why counterfeiting and piracy are so widespread the reasons are cultural. One US trade authorized noted...

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