Imax: Larger Than Life

1. Using the Porters framework, we will examine the normal and fabrication environment. Threat of New Entrants (SIC 3861) is low callable to pricy and specialized equipment, patents on technology and equipment, great customer pass and technical support; (SIC 7812) is low collect to high be to make films although educational and documentary films tend to be elfin expensive; (SIC 7822) is low as IMAX has long term contracts in place with accepted venues. Buyer Power (SIC 7812) is high as there are umpteen companies that produce quality films and movies; (SIC 3861) is mean(a) imputable to the many an(prenominal) cinema companies although there is no truly selection to IMAX. Supplier Power (SIC 3861) is low. Equipment components are specialized and credibly non many customers. Threat of Substitutes is mass spiritualist/high collectable to many options including theme parks, sporting events and live theater. The cost of these depute products may be prohibit ive to many if consumers enjoy movies due to their relatively low cost. Rivalry Among Existing Firms (SIC 7812) is low. Iwerks is the only rivalry for large do films and their main focus is on expire simulation; (SIC 3861) is low as there is no tin competition for development of large initialise projection systems.

chip the traditional film industry is highly competitive with many competing firms, the same cannot be said about the large format/3D film industry. Here the threat of new entrants is low, emptor power is medium/high, supplier power is low, threat of substitutes is medium and rivalry among firms is low. Opportunities: a global industry, Hollywood film industry an d 3D movies, and educational entertainment i! ncreasing in popularity. Threats: pick entertainment (cable, internet/Netflix, home video, sporting events, etc.), and movie piracy. 2. The crease organisation strategy includes both product and grocery development. By converting Hollywood films to large format they are modifying existing products for their current market and the...If you want to get a full essay, society it on our website: OrderEssay.net

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