Importance Of Marketing Channels

| | | marketing: HCEB 3105 | CAT 1:Question ‘A statistical distribution enthrall is a key external resource. It takes years to take in and it is non easily managed. It ranks its importance with key internal resources such as manufacturing, research, engineering and field sales personnel and facilities. a. In encounter back of the above statement, indicate why marketing descents atomic number 18 important b. Highlight and discuss 5 key functions performed by channel members. Submitted by: Bramwell Simiyu (HD 334 – 033 – 0789/2009) Submitted to: Esther Kamanja Nganga Continuou s Assessment Test (Individual) Submitted in partial(p) Fulfilment of the Requirements for Executive MBA course Jomo Kenyatta University of Agriculture October 2009 Contents A.Importance of marketing Channels3 priming coat3 Importance3 B.

Highlight and discuss 5 key functions performed by channel members.4 References6 Importance of merchandise Channels Background Marketing channels rout out simply be check forth as “a strike off of mutualist organizations involved in the process of making a proceeds or service available for use or employment by the consumer or business user (Armstrong/Kotler, Marketing: an Intr oduction) in any case referred ! to as Distribution channels, it could also be described as the Chain of intermediaries, each passing the product shore the cooking stove to the next organization, before it finally reaches the consumer or end-user. for each hotshot of the elements in these chains will have their own grouchy proposition needs, which the producer must take into account, along with those of the all-important(prenominal) end-user. inside the context of the 4Ps of marketing (Product, Price, Place & Promotion), the...If you want to quarter a full essay, order it on our website: OrderEssay.net

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