Revenue Streams
Todays Agenda
1.? What are revenue streams? 2.? Is commercialise success all or so cost? 3.? How do I price my revenue streams?
What are Revenue Streams?
1.? Money generated from consumers 2.? specialised to each consumer segment 3.? How much is each consumer segment will to pay for your value proposition? 4.? Two revenue streams: 1.? deed revenue 2.? Recurring revenue 5.? How much does each revenue stream contribute to your overall revenue?
How do I generate revenue?
Asset Sale (ownership rights)
Rent (temporary summation use/fixed fee)
Usage Fee (use of service/ fourth dimension dependent)
Subscription Fees (continuous access)
Licensing (use of intellectual property)
Brokerage Fee (intermediation)
Advertising/Sponsorship
How Can work Blogs Earn Revenue?
Is market success all somewhat price?
Porters Five Forces Industry ambition
(Porter 1998)
strength Entrants Threat of new entrants
Suppliers Bargaining power of suppliers
Industry Competition Rivalry among direct competition
Buyers Bargaining power of buyers
Substitutes Threat of stand-in product of services
Competitive Strategies
1.? Not all about price (Porter 1998) 1.? Differentiation 2.? Focus 3.? Cost leadership (not sustainable) 2.? All about price (Dolan and Simon 1996) 1.
? outlay used to evaluate offering/brand
Price Tiering Three-Tier Value Map
(Dolan and Simon 1996)
Perceived harvest-home Value
Premium
 Middle
 market place
 Economy
Â
Price
Price Dictates Position
(Dolan and Simon 1996)
Market
 Posi4on
Â
Price
Â
Cost
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Product
 Service
 Design
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Predicting Online Purchase Intentions
(Kim and Kim 2002)
1.? Transaction/cost (cheaper than retain) just about important attribute of online shopping 2.? Incentive programs (price reductions) strongest predictor of buy intentions 3.? Is price more or less important forthwith? Are other factors more important?
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