The Power-Maxx Marketing Plan

Executive SummaryPower-Mass is a follow with the somatic office rigid in Boise, Idaho, a manufacturing facility in the Golf Region, and five statistical distribution centers strategically located throughout the United States. Power-Mass specializes in the labor of methanol (methyl alcohol) invoke cartridges for the emerging henry micro- s kibosh away cadre market. The compevery works with partners much(prenominal) as Methanex (who supplies the methanol) and the consortium of manufacturers of hydrogen micro-cell batteries such as Motorola, Nokia, IBM, and Toshiba to figure out the promise of this naked engine room to overthrow users. By cerebrate on the merchandiseion and distribution of fuel cartridges for these devices, Power-Mass has helped to create the constancy standards, which pop off behind allow the manufacturers to come across send with the harvestion of these devices. Since the dis power of this type of fuel for micro-cells is considered a inflammable liquid, Power-Mass is active in lobbying regulatory agencies such as the subdivision of Transportation (DOT), the national Aviation Administration (FAA), and the U.S. section of homeland Security, to establish Power-Mass?s safety controls as an industry standard. This exit allow these devices to be transported via commercial carriers such as airlines and passenger trains bringing a new level of long cognitive operation to the consumer users of take-away electronic devices. Bringing any new product to consumers is a challenge.

Our company, Power-Mass, is in the unique position of being in the drumhead of the birth of a product so new that it has the potential drop to change the marketplace. This trade end addresses the opportunities and the risks involved in making this transition. The following document will provide a commentary of our company?s product, the marketing research realised by the team, the results of this research, the importance of creating a clump marketing plan and the evasive action to be used, and an analysis of the strengths, If you neediness to get a total essay, order it on our website: Orderessay

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