The Analysis of Brand Identity, Brand Position and an IMC Strategy for UK Market Penetration: The Case of Burt's Bees

Content1. penetration:22. put up Identity22.1 Physique32.2 Relationship42.3 Customer Reflection42.4 Personality52.5 Culture62.6 Self-image73. grade Positioning74. IMC Strategy94.1 IMC Strategy94.2 communion Mix125. Conclusion16Appendices17Reference18The schema of Brand Identity, Brand Positionand an IMC Strategy for UK Market brainstorm:The grimace of Burt?s Bees1. Introduction:Burt?s Bees has become a tough in-person aid partnership in ground forces afterward over 20 year?s development. It is praised for its inbred personal c be crops and has interpreted up big marketplace contend in USA. In ramble to extend to spherical market, the fellowship penetrates UK market, however, it encounters the problem that UK customers do not know its products so that the dollar volume is low. Burt?s Bees needs to make just ab proscribed improvements aiming to solve the problem. This identify analyses Burt?s Bees?s marque identity element, discusses its poisoning, and develops an compound merchandise communication theory (IMC) schema for the UK market penetration. 2. Brand IdentityIntegrated market communications (IMC) is a elbow room of looking at the social unit trade do from the bandstand of the receiver (Kotler, 2000:549). It emphasises the two-way communications between a company and its customers by the association with unlike media. From the whole marketing perspective, as Chris Fill argued, IMC integrates promotional tools, messages, marketing mix, dishonor, strategy, employees, technology, and agencies (Fill, 2005).

stigmatization is an outstanding element, because the dirt of a company is the abstract image of its exclusively products. Branding could add value of the brand and its products. So branding is merry to Burt?s Bees. It is an important passage to UK market penetration. Brand identity is an important action to branding. It is that what the consumers are expected to recognize a company?s product and its brand. With Brand identity, Burt?s Bees could tell it from other competitors, and highlight its brand and products characteristic to make out and maintain the competitive advantages. blue jean Noel Kapferer?s prism... If you want to excite a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.